from interior stylist to candle creator

why we started

“I was sick of buying candles that looked nice but didn’t do anything.”

After years in interior styling and home retail, I kept seeing the same thing — beautiful spaces missing something real. Candles that barely scented a room. Wax that left black marks. No sense of energy or emotion.

So I made my own — candles that actually work. Strong fragrance. Clean wax. And crystal energy, even if you’re not into that kind of thing (yet).

Because your home deserves more than just pretty decor — it should feel like yours.

— Nicole

Our Company Mission

At Soja Fragrances, our mission is simple:

To help people create homes that feel calm, energised, and intentionally theirs.

We believe fragrance is more than scent — it’s a feeling. A reset. A ritual. That’s why everything we make is hand-poured in Melbourne using ingredients we stand behind.

Our goal? Products that make you stop and breathe. Whether you’re running a busy household or carving out five minutes for yourself — we’ve got you.

  • Belinda K.

    "I’ve never had so many people walk into my home and ask, ‘What’s that smell?’ It’s always a Soja candle."

  • Hannah J.

    "There’s something about lighting one of your candles that instantly makes me feel grounded. It’s my 5-minute escape."

  • Kate M.

    "I was skeptical buying a candle online, but the scent throw is unreal. You can smell it even when it’s not burning."

  • Mel D.

    "It’s not just fragrance — it’s intention. I can feel the difference when I use your products."

Belinda K.

"I’ve never had so many people walk into my home and ask, ‘What’s that smell?’ It’s always a Soja candle."

Hannah J.

"There’s something about lighting one of your candles that instantly makes me feel grounded. It’s my 5-minute escape."

Kate M.

"I was skeptical buying a candle online, but the scent throw is unreal. You can smell it even when it’s not burning."

Mel D.

"It’s not just fragrance — it’s intention. I can feel the difference when I use your products."

Why We Choose Clean Wax

We don’t use paraffin.

We don’t use cheap fillers.

We don’t do shortcuts.

Every Soja candle is poured with a blend of natural coconut and soy wax — because clean wax burns better, longer, and without that toxic smoke.

You won’t find gimmicks like “triple scented” here. Just real fragrance that fills a room — with wax you can feel good about burning.

  • Sarah T.

    "Your candles are part of my evening ritual now. They make my home feel calm and safe — like I can finally breathe again."

  • Emma R.

    "I wasn’t even into crystals, but I swear your ‘Relax’ candle changed the whole mood of my house."

  • Jess M.

    "The scent fills the room in minutes. It’s powerful but not overpowering — and the energy is just... good."

  • Lauren W.

    "I gifted one to my sister when she was going through a hard time. She cried when she opened it. Thank you for creating something so thoughtful."

Sarah T.

"Your candles are part of my evening ritual now. They make my home feel calm and safe — like I can finally breathe again."

Emma R.

"I wasn’t even into crystals, but I swear your ‘Relax’ candle changed the whole mood of my house."

Jess M.

"The scent fills the room in minutes. It’s powerful but not overpowering — and the energy is just... good."

Lauren W.

"I gifted one to my sister when she was going through a hard time. She cried when she opened it. Thank you for creating something so thoughtful."

Why We Use Crystals

We added crystals for more than just looks — we added them because they work.

Each candle is paired with a crystal to match its purpose. Think: Amethyst for calm, Clear Quartz for clarity, Rose Quartz for love.

You don’t have to believe in crystals to notice the difference. But if you do? You’ll understand why our customers keep coming back.

It’s not about the woo — it’s about the energy you bring into your space.

A Little Note from Me

Soja has always been about more than candles.

It’s about creating space — to pause, to feel, to reconnect.

I light a candle at the end of a long day not just for the scent, but for what it does to the whole mood of the house. That small moment of calm matters — and I wanted to share that feeling with others.

I hope Soja brings that same calm, comfort and spark of joy into your home, just like it has for mine.

With gratitude,

Nicole x

Founder, Soja Fragrances

Nicole Delimitrou

Founder of Soja Fragrances